What’s Kiss The Ground?
Kiss The Ground is a documentary about a revolutionary group of activists, scientists, farmers, and politicians band together in a global movement of “Regenerative Agriculture” that could balance our climate, replenish our vast water supplies, and feed the world.
Learn more about the film @ kissthegroundmovie.com.
Why is hosting a Kiss The Ground Watch Party a Successful Income Producing Activity?
Kiss The Ground almost feels like it was filmed to tell people why they need Purium. The documentary highlights many issues across the globe that Purium has been actively tackling over the last 30 years.
And not only does Purium have the solutions, but Purium makes it simple for the everyday person to become part of the solution.
Every dollar that goes toward Purium is not just a dollar spent. The dollar gets split between Purium, its Brand Partners, the organic certifiers, the organic farmers, and everyone else along the supply chain who all care deeply about making the world a healthier place.
A watch party is a great opportunity to not only introduce or reinforce global environmental issues but to show people that Purium is a company that has solutions to tackle those issues.
Where do I begin?
See who is interested in coming to your party! Use a Canva Template to post about the Watch Party on your social media with a poll to see who might be interested. The polls can help you find prospects and choose a day/tome. Poll Idea 1: How do you want to join the Watch Party? Choices: In-person / Virtual , Poll Idea 2: “What day/time works best: Day Weekend / Evening Weekday.
Who Should I Invite?
Use the Funnel Tracker to write down guests, prospects, etc. Create a few lists:Â
#1: New Prospects (from social Media and use the Memory Jogger)
#2: Your Purium Customers Who Might Want to Share Purium with Their Own Gift Code (these are Upgrade Prospects)
#3: Your Purium Brand Partners (Coach them to create their own lists, Do they want to host their own party or co-host with you?)
What Kind of Party Do I Host?
That’s up to you! In-person, virtual or both? Simple sampling of products or get fancy with a few Purium recipes!
What Else Do I Need To Plan?
You need to decide how you want to present the film. Kiss the Ground is available on Netflix if you have a subscription or Vimeo to rent for $1. Pick the one that suits your preferences best.
Next, you need to figure out how you would like to present the film to your guests. If you are hosting an in-person event, you can simply show the film on a tv or maybe an outdoor projector if you have one. Just make sure you test the sound and screen to ensure everything is working properly before your guests arrive.
For a virtual watch party, there are a few different options. The first is to have everyone join your zoom and present the film via Vimeo and share your screen.
The other option is to have your guests stream the film on their own.
A Kiss The Ground Watch Party flow might look like:
3:00: Guests start to arrive
3:10 – 3:30: Pre-show discussion introducing the film and how Purium has solutions
- Watch or play Amy’s pre-show replay
3:30: Watch Kiss The Ground
5:00 – 5:15: Allow guests to have some time to digest film, use the restroom, grab a Purium snack, etc.
5:30 – 6:00: Post-show discussion with Producer & Director, Rebecca Tickell
- Play Amy and Dave’s post-show discussion with the director of the film, Rebecca Tickell
