Consistent recruiting is the skill-set that separates the wanna-be champions from the true, tens-of-thousands-of-dollars-a-month superstars. So where do you start?
There are two sides to the Purium Pay Plan. The customer side with the K Club rewards and the business development side with the team building rewards.
We always want to meet Brand Partners where they are. If you want to share Purium with family and friends to pay for your products, we’ll support you 100%.
If you joined Purium with the intention of building a sustainable business with passive, ongoing income, the only way to fully tap into the wealth available with the Purium pay plan, is to focus on both sales and recruiting.
Top Tip: You simply can’t sell enough ULTs on your own to fully leverage the financial rewards.
You’ll never be able to connect with enough people if you have to make all the connections on your own. You’ll need help!
When you develop a robust customer base along with a team of like-minded people excited to build their own Purium business, wealth can be created.
So how do you to lean into this recruiting skillset?
Let’s start with a concept Leslie calls the Sales Phase vs. Team Building Phase
The Sales Phase is when you become very skilled at talking about and selling your products. New Brand Partners generally feel more comfortable with this phase because typically, having a positive product experience inspired them to join Purium in the first place. It’s easy talking about your products. And a steady sales volume makes sense.
You just don’t want to get stuck in the sales phase. The goal is to move into the Team Building phase as quickly as possible, where along with sales, your focus is on recruiting.
Top Tip: In the Team Building Phase, you become equally proficient at sharing the Purium business as you are at sharing the products.
In this phase, you begin to lead with the business. You make business posts on social media, ask for business referrals, and share business stories with prospects. These consistent business-focused activities will ignite recruiting.
At some point a newbie or emerging leader will call and say, “I’m doing great at selling the products! My personal K Club sales are growing! But for some reason, I just can’t seem to get anyone interested in the business!â€
This Brand Partner needs help moving from the Sales Phase to the Team Building Phase. You can share positive direction by responding:
“Great job Susie Q! You’ve obviously mastered talking about the products. And I know you want to increase your check. So now, let’s help you master recruiting and team building.â€
Top Tip: If you find you’re only creating product sales, that’s probably what you’re asking for.
When you begin asking for business partners with the same level of enthusiasm as you’re asking for customers, the recruiting will happen.
It can be as simple as sharing any of these thoughts with your prospects:
“I was thinking about the type of person I’d love to collaborate with, and I thought of you!
“You’re always looking for the latest in nutrition.â€
“You’re a professional I respect, and I’d like to share my business with you.â€
“Have you ever considered doing what I do? I think you’d be terrific!â€
“My business has changed the way I think about my job and career.â€
“I thought of you because …†then fill in the authentic blank.
The point here, it that recruiting will always be the foundation of your organization’s growth. There is nothing quite like the excitement of working with a new, enthusiastic Brand Partner.
Challenge yourself to make a commitment to personally enroll new Brand Partners every month. And although you’re not in control of who will have an interest in your business, you are in control of the number of new people with whom you share the Purium business.
Don’t get complacent if you have a month without any new enrollments. If you find yourself wondering why the pace of your business isn’t moving as fast as you’d like, the answer usually comes down to one key indicator.
Top Tip: You just aren’t talking to enough people about the business.
Leslie remembers interviewing a field leader after she had ranked to the top of her pay plan. The pace of her business had increased dramatically in the few months leading up to her rank advancement. Leslie asked her to identify what, if anything, she was doing differently. She responded with an incredibly profound insight. She said,
Top Tip: “I was convinced I was talking to enough people, until I actually started talking to enough people.â€
There is no magic bullet in this profession, but if there was, this would be it! It’s time to ask yourself, “Are you really talking to enough new people?†You may think you are, but in most cases, the results simply don’t confirm it.
People often ask, “How many people do I need to talk to in order to pick up the pace of my business?†The answer is always, “More than you’re talking to now!â€
So how do you know if you’re talking to enough people?
Let’s review some recruiting activities that when put into practice on a consistent basis, can help you increase your personal enrollments:
- New people you talk to about your business
- Social Media posts that share business stories
- Monthly events like Super Food Socials or Healthy Happy Hours
- Prospecting appointments – either virtually or in person
- Networking events you attend
- Connect Calls that connect your business prospect with your Sponsor or upline leader
Top Tip: The more variety you use, the more Brand Partner’s you’ll enroll and the faster your business will grow.
When you master consistent recruiting and teach your team to do the same, you’ll create a culture where talking about the business is just best practice.
We recommend you talk to your Sponsor or upline leader to learn how to master this vital and duplicatable skill, and how you and your team can recruit for success.
