One proven activity that can easily shorten the learning curve and increase the pace of growth for a new Brand Partner is Connect Calls.
What is a Connect Call?
Connect Calls are a call between a prospect, a new Brand Partner, and their Sponsor or upline leader. Benefits of connect calls include:
- Leverage the experience of your Sponsor
- Great use of part-time hours
- Ideal way to train your new Brand Partner
- Respects your prospect’s time
- Highly duplicatable
Why Connect Calls are Great for New Brand Partners
As your new Brand Partner begins their business – and as part of their getting started process – teach them to schedule as many Connect Calls as possible.
In this way, they’ll jump into immediate action talking to new people – and at the same time, leverage your experience. They learn as they build!
In the beginning, when your new Brand Partner is just starting, these Initial calls can run a little longer than normal. That’s because as the Sponsor, you’ll be asking the prospect questions, listening to their answers, answering their questions, and delivering most of the information.
Connect Calls model the discovery process, meaning – they help you discover how best to serve the prospect.
What Happens During a Connect Call
After you make the introductions on a Connect Call, the Sponsor will begin by asking questions to determine the prospects issues, wants, needs, desires.
A good Sponsor will listen to the answers to identify their pain points – as well as the issues that light them up. In this way, the Sponsor can connect the benefits of Purium – with the prospect’s needs and desires.
The new Brand Partner is at the same time, listening and learning the skills to ask effective questions. In most cases a new Brand Partner just doesn’t have those skills yet. Being a good ‘question asker’ is a learned skill, and one best taught via Connect Calls.
In time, a Brand Partner will learn enough – and become skilled enough – to qualify their prospects, discover their needs, and deliver most of the information to move towards a decision. Even so, Connect Calls are still necessary so the upline can teach authentic methods for closing the sale that can result in new customers, Brand Partners, or referrals.
Top Tip: Be sure to do a Connect Call during the prospecting process, prior to enrollment.
This is a BIG tip. When you do a Connect Call prior to enrollment you set an important example.
Or said another way, when you choose NOT to do a Connect Call during the prospecting process, in essence, you have purposefully robbed your prospect of the opportunity to see firsthand how the system works.
And ultimately, one day, the conversation will go one of two ways. “Now Susie Q. I know I haven’t done this with you before but let me teach you the number one way I can help you talk to more people and go fast!â€
The more effective conversation is: “Now Susie Q, remember when we talked about the business, and I introduced you to Jean on a Connect Call, and you heard her story? I did that on purpose. That’s the number one way I can help you talk to more people and go fast!â€
Putting It All Together
Top Tip: Everything in our profession duplicates.
When you introduce your new Brand Partner to the business through a Connect Call, they’ll be more receptive to utilizing this tool as they begin building their business. That’s how duplication works.
At some point, as an Emerging Leader, a Brand Partner becomes skilled enough to get to a YES without a Connect Call.
Top Tip: Just because you can get a yes without a Connect Call doesn’t mean you should.
There is priceless value in always having a brief, powerful, and validating Connect Call with your upline leader. Because should your prospect decide to join as a Brand Partner, you’ll have effectively demonstrated how Connect Calls are part of the business system for success.
It’s also good to understand not all Connect Calls are “closing calls.†They can be “open the door†calls to start a conversation.
And one final thing: Connect Calls are effective in other situations too:
- Sharing stories
- Training
- Celebration
- Recognition
OK! We’ve made a strong case for Connect Calls. And there are a few more simple skills I recommend you learn from your Sponsor:
- How to invite to a connect call
- How to introduce your Sponsor while on a call – and turn the call over to them
- How to end the call
- How to follow-up after the call
When you master Connect Calls, and teach your team to do the same, you’ll create a culture where more Brand Partners get off to a fast start.
Talk to your Sponsor or upline leader to learn more about this simple and effective tool – and how Connect Calls can help you and your team create success.
Thank you so much Leslie and Purium – these are so directly to the point and easy to follow!!!